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To blog without a specific goal or objective in mind is pointless. As a blogger, you’d want to set a standard on how your blog will turn out after a certain period of time. Should you have thousands of subscribers receiving your newsletters? Should the ability of your blog to convert your visitors into customers and achieve a specific sales figures be set as your metric? Are you more

How many of you can recall reading a famous novel called; “The Three Musketeers” in High School or in college. I guess some of us must have had a brush with this piece of literature penned by the famous author Alexandre Dumas. The story is based on the 3 central characters or musketeers named Athos, Prothos and Aramis. The motto of these inseparable friends is “all for one, one for all”. My

People always questions about how to measure the return on investment (ROI) of their social media accounts. The answer is that ROI is a very difficult metric to use for evaluating the success or failure of your social media activity. After all, how do you measure a smile from a happy customer that talked with your company and came back two months later to make a purchase? ROI only comes in handy

It could be a psychologically exhausting task to say "no" via email. The reason for exhaustion is that saying "no" makes you feel guilty about not being able to keep a promise or certain expectation from the other party. However, sometimes not being able to say "yes" is alright than forcefully letting yourself to say "yes" to something that you don’t intend to do. We hurt ourselves by agreeing

The good news regarding Twitter is that although it went public in 2013, it didn’t jump the shark as many had expected. Instead the network has continuing to grow, with an magnified sophistication of its advertising platform. Let’s explore some tips for how to do that. Why is this important? 175 million tweets are sent every day. 20 percent of internet users in the U.S. use Twitter. Of them,

In this highly competitive internet driven atmosphere, the word “steal” plays an important role in paving success paths for the businesses. However, here stealing does not mean to steal some physical element from someone but it refers to stealing great thoughts from your competitors so that you can emerge as a reputed name amidst your valued patrons. In the era of technology and internet, high

When I was a kid – as I still am today, only taller – my parents would sit me down and tell me things I have to learn. And those moments, sitting in their laps and listening to stories with good morals, have shaped me into this present version of me. Now, surprisingly, other than my parents, I feel that the next shaper of my life has been blogging. Here’s what it taught me: Be Updated